Service Mark
U+2120Letterlike Symbols
Also known as service mark symbolSM symbol
Copy and paste ℠. The Service Mark character has Unicode code point U+2120 and decimal HTML code ℠.
Symbol codes
- Unicode
U+2120- HTML Code
℠- CSS Code
\2120- HEX Code
℠
Technical properties
Unicode 18.0.0
- Code point
- U+2120
- Decimal
- 8480
- Unicode name
- SERVICE MARK
- Block
- Letterlike Symbols · U+2100–U+214F
- General category
- Other Symbol (So)
- Script
- Common
- Introduced
- Unicode 1.1
- JavaScript
- "\u2120"
About Service Mark
℠ is encoded in Unicode as code point U+2120 (decimal 8480). Its official Unicode name is SERVICE MARK.
It belongs to the Letterlike Symbols block (U+2100–U+214F), its General Category is Other Symbol (So), and it was added in Unicode 1.1, released in 1993. Its script value is Common: it is shared across writing systems rather than belonging to one.
Sources: Unicode Character Database 18.0.0.
How to type or insert Service Mark
- Any device
- Select Copy symbol, then paste with Ctrl+V, or ⌘+V on a Mac.
- Microsoft Word
- Type
2120, then press Alt+X. - macOS Character Viewer
- Press Control+⌘+Space and search for “service mark”.
- Linux (GTK and IBus)
- Press Ctrl+Shift+U, type
2120, then press Space. - HTML
℠. In a UTF-8 page you can also paste the character itself.- CSS
content: "\2120";in a::beforeor::afterrule.- JavaScript
"\u2120"
Common questions about Service Mark
What is the Service Mark?
℠ (Service Mark) is a symbol in Unicode’s Letterlike Symbols block. Its code point is U+2120, and it has been part of the standard since Unicode 1.1 (1993). It is also known as service mark symbol and SM symbol.
How do I copy and paste the Service Mark?
Select Copy symbol at the top of this page, then paste with Ctrl+V on Windows and Linux or ⌘+V on a Mac. On a phone, tap Copy symbol, then touch and hold where you want it and choose Paste. ℠ pastes as ordinary text, so it works in documents, messages, and code.
How do I type the Service Mark on Windows?
In Microsoft Word, type 2120 and press Alt+X to turn the code into ℠. In any app, open Character Map from the Start menu, search for “service mark”, then select and copy the character.
How do I type the Service Mark on a Mac?
Press Control+⌘+Space to open the Character Viewer, search for “service mark”, and double-click the result to insert it.
How do I type the Service Mark on an iPhone or Android phone?
The simplest way is to copy it from this page and paste it where you need it. If you use it often, save it as a text shortcut: on iPhone, go to Settings > General > Keyboard > Text Replacement; with Gboard on Android, go to Gboard settings > Dictionary > Personal dictionary.
Can I use the Service Mark in Word, Google Docs, and social media?
Yes. ℠ is a standard Unicode character, so you can paste it into Microsoft Word, Google Docs, emails, and posts or bios on Instagram, X, Facebook, and TikTok. In Google Docs you can also choose Insert > Special characters and search for “service mark”. In Word, choose Insert > Symbol > More Symbols, set from to Unicode (hex), and enter 2120 as the character code.
Is the Service Mark an emoji?
No. ℠ is a text symbol, not an emoji. It takes the color and size of the surrounding text, and its exact shape depends on the font.
Why does the Service Mark show as a box or question mark?
An empty box or a question mark means the font on that device has no glyph for ℠. The character is still there: it appears correctly wherever a font covers Unicode’s Letterlike Symbols block, and free font families such as Google Noto cover nearly all of Unicode.
What are the HTML and CSS codes for the Service Mark?
In HTML, write ℠ (decimal) or ℠ (hexadecimal). In CSS, use content: "\2120"; in a ::before or ::after rule, and in JavaScript "\u2120". See all HTML codes.